One observation.
Every morning.
From someone paying attention.
Most analytics tools give you data and leave you to figure out what it means. Wiley does the interpretation — and delivers one clear, actionable observation to your inbox every day.
Not a report. Not a dashboard.
A coaching moment.
The Nudge is a short email — usually 150-200 words — that arrives at 9am. It starts with an observation about your site, explains why it matters, and gives you one specific thing to pay attention to or act on today.
Five people visited your homepage yesterday. Average time on page: 17 seconds. Average scroll depth: 0%.
That's not "didn't find what they wanted" — that's "couldn't figure out what this site is about." When scroll depth hits zero across multiple visitors, it usually means your value proposition isn't clear in the first screen.
Load your homepage on your phone right now and ask yourself: within 3 seconds, can a stranger tell what you do and why they should care?
From Wiley
Wiley writes differently every day — some nudges are sharp observations, some are gentle challenges, some are just honest news about what's happening on your site. Not every nudge requires action. Some are just worth knowing.
Two windows into your site.
Behavioral data
Paid plansInstall a lightweight, privacy-first tracking script and Wiley can see how real visitors actually use your site — where they come from, what they read, how long they stay, what they click, and where they leave.
- Traffic sources and referrers
- Pageviews, visitors, session length
- Scroll depth and time on page
- Goal conversions and outbound clicks
- UTM campaign performance
- Device and viewport breakdown
Wiley's tracking script never uses cookies, never stores personal data, and never requires a cookie consent banner. Privacy-first by design.
Public crawl data
All plansWiley also crawls what's publicly visible on your site — the same signals search engines and accessibility tools see. No script required for this layer of coaching.
- Page titles and meta descriptions
- Heading structure (H1–H6)
- Image alt text presence
- Link text quality
- Structured data presence
- Language attribute and accessibility basics
Wiley's crawl schedule is front-loaded when you first sign up — daily for the first week, then weekly. This gives Wiley a thorough initial picture before settling into maintenance mode.
Wiley gets better
the longer you work together.
Because Wiley knows what he's said before, he doesn't repeat himself. The coaching evolves as your site evolves — from orientation nudges in the first week, to diagnostic observations as patterns emerge, to targeted recommendations once Wiley understands what you're trying to accomplish.
Getting oriented
Wiley learns your site. First nudges focus on fundamentals — what he can see, what might be missing, and what to set up for better coaching ahead.
Finding patterns
With a few weeks of data, Wiley starts connecting dots — which referrers are driving quality traffic, which pages are underperforming, what's quietly working.
Targeted coaching
Wiley knows your site, your patterns, and your goal. Nudges become more specific, more calibrated, and more actionable — because the context is richer.
What Wiley is noticing
across sites today.
Anonymized. Real observations. Rotating every few seconds.