Start free. Pay when
Wiley earns it.
Try Wiley free with public data coaching — no credit card, no script. When you're ready for the full picture, paid plans start at $7/month with a 7-day free trial.
Wiley coaches from what's publicly visible on your site. Honest about what he can and can't see — but genuinely useful from day one.
Join the waitlist →Full behavioral tracking plus public crawl coaching. Wiley sees everything — what visitors do on your site and what's visible from the outside.
Start 7-day free trial →No credit card required during trial.
Everything in Starter for up to 5 sites. Built for agencies, consultants, and anyone managing multiple web properties.
Start 7-day free trial →No credit card required during trial.
One nudge can pay for
a year of Wiley.
A university running paid Facebook ads discovered through Wiley that their campaign traffic was going directly to the student portal — a sign they were reaching current students, not prospective ones.
Redirecting that ad spend saved more than Wiley's annual cost in the first month. One observation. Thirty seconds to read.
That's the bet Wiley makes: consistent daily attention to your site, at a price that makes the first useful insight profitable.
Common questions.
How is Wiley different from Google Analytics?
Google Analytics gives you data. Wiley gives you interpretation. You don't need to know what to look for — Wiley tells you what matters today, in plain language, with a specific recommendation. No learning curve, no dashboards, no staring at numbers wondering what they mean.
Does Wiley's tracking script use cookies?
No. Wiley's script is privacy-first — no cookies, no personal data storage, no cross-site tracking. You don't need a cookie consent banner. It uses a daily fingerprint that resets every 24 hours.
What's the difference between free and paid?
The free tier coaches from public data — what Wiley can see by crawling your site, like page structure, accessibility issues, and SEO signals. The paid tier adds behavioral tracking, so Wiley can also see what real visitors actually do on your site. Both tiers get genuine coaching — the paid tier just has a fuller picture.
Can I filter out my own visits?
Yes. The dashboard lets you block up to 3 IP addresses or CIDR ranges on the free tier, 20 on Starter, and 50 per site on Pro. For institutional users like universities, CIDR notation lets you block an entire campus network with one entry.
What happens after the free trial?
After 7 days, your card is charged at the plan rate. You can cancel anytime from your account — no questions asked, no lock-in.
Can I use Wiley for client sites?
Yes. The Pro plan supports up to 5 sites under one account. If you need more, get in touch and we'll figure something out.